A couple recent of projects we've worked on have been interesting in the sense of "why have we been asked to help?". It's a common issue too, a client commissions an agency to do what they are comfortable with, understand and essentially, could do themselves. Now, we realise that there are issues of time, staffing etc which means that often, work is outsourced. This is fine, understandable and makes sense. However, employing an expert to carry out work you could do yourself doesn't make as much sense.
It actually seems that a lot of organisations commission work they could do themselves to remain comfortable in understanding the process, often remaining completely oblivious to whether the process has achieved it's objectives. Does it matter if Andy Murray understands the science of how a tennis racquet is made? No, it matters that he knows how to use it to win tennis matches.
And so, when you commission an expert to do something, make sure you let them do it, as long as it achieves your goals and objectives. After all, it's unlikely that they will be able to advise and strengthen any day to day operational work that you carry out?
This may seem like a little bit of a rant. It really isn't! Just an observation to help people invest in outsourcing more efficiently. If you're uncomfortable with not understanding certain processes and ideas, that's fine. Because the person that is running it, probably isn't!
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