January 21st, the most depressing day of the year, so we're told each year on January 21st (no wonder it's depressing!).
January as a whole has traditionally been a harder month for businesses. Christmas hangovers, cash flow suffering, staff moving on to pursue new avenues....and it's always so cold! However, this year, 2013 sees a slight change in mood.
We're 5 years on from the start of the meaty end of the 'credit crunch' (haven't heard that for a little while) and there seems to be a positive feel around. Yes, there are still the big name losses, HMV and Blockbuster spring to mind. These are more born out of a change in purchasing habits (iTunes and film streaming etc) than people purely having less. As technology evolves, unfortunately for some so do the ways we do things.
There are plenty of stats to show that those that invested in their marketing during the recession of the early 90's were more likely to be stronger coming out of it. It seems some organisations are adopting the same logic this time round. New branding, clever marketing requests and the general need to be 'out there' giving the right messages to the right people seem to be much more prevalent this year than in the previous few. We, as a creative marketing, branding and design agency are really benefitting from this and are lucky enough to be working on some very interesting projects, both in the public sector and private sector.
So, while some of the big hitters feel the blues as technology makes them obsolete, there is plenty of evidence of other organisations moving with the times and spending wisely to keep themselves relevant. Blues and Blossoms (cheesy I know but we needed a title!)
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